Although bigger than a boudoir and more modern, the shop, which Valli created with architect and jewelry designer Luigi Scialanga, conveys a certain intimacy. It is punctuated by personal touches that reflect Valli’s eclectic interests, from original sketches by Yves Saint Laurent to forties Italian furniture. “I love bringing back the beauty of things,” he says, pointing out eighteenth-century porcelain pharmacy jars and a unique Fornasetti triptych mirror. Below, Valli discusses his vision of luxury and his manifold muses, and shares a few exclusive new shots of the store.
How did you approach creating this space?
These were several little shops before so we connected them and opened everything from floor to ceiling. I worked with Luigi Scialanga, the architect who does custom jewelry for my shows. We had to restore everything, then build it up again. I’m also presenting some of his one-off pieces of jewelry; he also designed trompe l’oeil upholstery for antique chairs and black croc throws (available by special order) for the shoe salon.
It looks sort of like a personal gallery.
If some guests come to my house, the feeling is exactly like the one you have in this boutique. I receive a customer as if it were my house so they feel like they’re meeting me.
I really wanted to create the feeling of privacy. For me, that is what luxury is about today: having a moment in a private space. I love the idea of having big windows yet not exposing the whole store. When you’re inside you feel protected, like you’re in another dimension. Some customers have already reserved the space for private appointments. Read the rest of this entry >
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