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Sunday 31 July 2011

Shown in the round on a bright white circular catwalk beneath a loping tented structure designed by his architect boyfriend, Erdem's collection was a lyrical, romantic breath of fresh fashion air.
"He takes all his strongest components - dresses, lace and florals - and works them together so beautifully," says Phelan.
It began with a white story that will have any brides-to-be rejoicing - white appliqué on white chiffon with white lace.
His dresses featured the same double hemline silhouette - one at the waist and another just above the knee - and some had shawls flowing out behind each shoulder.
His beautiful floral prints were embroidered all over dresses that had slashed or scooped necklines, nipped waists and flattering, slightly A-line or tiered lace hemlines - and then repeated on silk blouses and mismatched fitted trousers or tailored short shorts, and then again on gorgeous shoes that tied in ribbons wound all the way to the knee.
Before the flowers took over, a smattering of red bled into the white, showing off this designer's impeccable taste and eye for drama perfectly. He's the toast of the London fashion scene - winner of every award going including, most recently,Vogue's Fashion Fund award - and he's been honoured at a dinner thrown for him by Matches this evening.
As famously charming and modest as his dresses are beautiful, Erdem captivated his audience again from the first dress to the last, Forties-style chiffon gown that featuring a bleached lily print.
He can't put a foot wrong - but the next incarnation of his signature look will be an even bigger story.
"He's really carved out a niche for himself of making dresses that a lot of women want to wear - he's reinforced his modern glamour today," said Alexandra Shulman afterwards. "I'd be interested in seeing what he'd do if he moved it on a fraction - I did feel it was a bit repetitive."

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