Makeup collection by Christian Dior: Spring/Summer

The new makeup collection by Christian Dior for the spring 2011 season is inspired by the color gray and its timelessness. The collection includes eye shadow, blush, mascara, nail lacquer, eyeliner pencil, lip liner pencil, lip gloss, lipstick, and foundation.

Dior’s Spring 2011 make-up collection created by Tyen that will officially launch on January 14, 2011 has some fun new products and inventions. In a very Parisian spirit, the new spring look is called Gris Montaigne and it features the iconic greys of the House of Dior paired with fresh, feminine shades of pink. The grey shade incorporates all the tones of Avenue Montaigne N°30 and is an indispensable addition to the newest model of the Lady Dior handbag line: The Lady Dior Grey. Matching your nails identically to your handbag sounds pretty elegant, don’t you think? The star product of Dior Spring 2011 make-up line is the limited eye-shadow set Dior Cannage that opens up to reveal four flattering shades perfect for the season. Paying tribute to the iconic Dior bag, the palette features such couture-like details as the quilted leather exterior and Dior letter charms. Available in 001 Gris Petit Jour & 002 Gris Soupir, each CHF 95.

My personal favourite is the new Mascara Diorshow 360° in 090 Noir (CHF 59) that mimics a professional make-up artist’s hand. Inside there is a revolving brush that offers a dual rotation, meaning faster and slower motion depending if you want to use it on your lower or upper lashes.
You have to assemble it but that works very easy, see my demonstration below.
Thumbs up for super volume and length without being caky!

Hair and makeup tips for your life style

The best hair and makeup tips are involved with products that you used since your early age. When you start using makeup product, try to go for the natural and herbal products that you can make sure they are not damage your skin and your hair. For your hair, you are better to keep looking for the right product type both for shampoos and conditioners, otherwise you will end up with hair loss, grey hair and unhealthy hair.

For your face, with your makeup, you do need to make sure that you have removed all of your make up at the end of the day. With natural and herbal products for your skin face, you are better applied them onto your face every day. It is recommended that you should start take care of your face skin since you are younger, and go for the high quality products. Try to find the right products for you, in the similar way as for your hair, and of course for your body care.

Don’t forget that the best hair and makeup tips are coming from yourself. With your current hair style, you do need to take a good care of it, to ensure that all products you used will not damage your hair.

In the similar way, choose the non-allergy makeup products that matched with your skin type. If you already found the right one, you are better stick yourself with that brand, instead of looking for the new brand and try them on. By that way, you will risk your face with the new product which may or may not allergy to your skin. Better go with the right products for the stunning and gorgeous look at every time you use these products.

Hair and makeup tips for your life style

The best hair and makeup tips are involved with products that you used since your early age. When you start using makeup product, try to go for the natural and herbal products that you can make sure they are not damage your skin and your hair. For your hair, you are better to keep looking for the right product type both for shampoos and conditioners, otherwise you will end up with hair loss, grey hair and unhealthy hair.

For your face, with your makeup, you do need to make sure that you have removed all of your make up at the end of the day. With natural and herbal products for your skin face, you are better applied them onto your face every day. It is recommended that you should start take care of your face skin since you are younger, and go for the high quality products. Try to find the right products for you, in the similar way as for your hair, and of course for your body care.

Don’t forget that the best hair and makeup tips are coming from yourself. With your current hair style, you do need to take a good care of it, to ensure that all products you used will not damage your hair.

In the similar way, choose the non-allergy makeup products that matched with your skin type. If you already found the right one, you are better stick yourself with that brand, instead of looking for the new brand and try them on. By that way, you will risk your face with the new product which may or may not allergy to your skin. Better go with the right products for the stunning and gorgeous look at every time you use these products.

Build Even Better Fashion Displays

Store displays can make all the difference if you are a fashion retailer - particularly when it comes to catching the eye of your customers. As a retailer, you will know the impact that clothing displays can have on buyer behaviour - when customers are presented with an attractive arrangement of products, they are more likely to make a purchase or return to your store at a later date. There are a number of things that make a shop display great - ranging from the layout of the store itself to small details such as the usage and range of mannequins and clothes hangers.

A good place to start is to create an ideal shop floor, where your goods can be showcased to their best possible greatest potential. First, you will need to determine what kind of retail space you want to create. Do you want shelves stacked high with neatly folded clothing, or would you prefer your customers to browse through racks of garments hanging on hangers? Will you be selling one type of garment, or several different clothing options - including accessories or shoes? These are all important questions to consider, as the answers will help you create the perfect showcase for your wares.

Your shop floor vision can offer you plenty of direction when it comes to choosing the major items you need for your display. A slat wall is perfect if you are looking for a merchandise display that can easily be changed or rearranged, while clothing rails on wheels could be the ideal solution if you are in a multi-use space.

Depending on how frequently you plan to change your entire layout, you may wish to opt for fixed shelves or a more mobile option that can be put together or taken apart quickly. Of course, it is important to keep all elements of your display design matching. You will want to ensure that everything from your shelves and racks to your hangers are consistent in terms of colours and materials - a uniform look projects an image of expertise and professionalism to your potential customers.

Once you have the big jobs out of the way, it is time to turn your attention to smaller details. After all, creating the perfect shop floor is only the first step in building a successful fashion retail display. These details include any effort to showcase your garments off at their best and brightest and mannequins and clothes hangers are ever popular ways to meet this retail objective.

Clothes hangers are arguably one of the most important details in a shop, but they may not be the first thing that comes to mind when you think of fashion retail. However, they are an essential consideration - you may be surprised at how much there is to think about! For example, your customers may like to take their hangers home with them whenever they make a purchase. Frequently replacing items such as wood hangers could be expensive - so in this situation, it may be wiser to opt for cheaper plastic or metal hangers that could easily be re-ordered as they are needed. Likewise, if you are an high-end fashion retailer and frequently collect your hangers to be re-used again and again, you may want a more luxurious-looking and durable option.

Expert Famous Fashion Designers list

Ralph Lauren
Ralph Lauren tried his hands at many things before he became a fashion designer. His education was in business science, he served in the army and even worked as a road salesman for a clothes company. It was in the year 1967 that he launched polo ties. In the next four years, he launched both men’s and women’s wear. In the year 1983, he became the first fashion designer to come up with a home collection. Today, his lines include Ralph Lauren collections, Polo sport and Polo Ralph Lauren.

Gianni and Donatella Versace
Gianni Versace began designing clothes at the age of twenty five. Many of his creations featured in magazines such as “Showgirls”. Versace creations were very popular among the celebrities and he used many of these celebrities to highlight his work. Gianni Versace was murdered in the year 1997. After his death, his sister Donatella Versace took over the reins of his business. Donatella Versace took care of her brother’s fashion house with the same passion and zeal and her designer clothing is extremely popular today among the elite for its elegance and sexiness.

Gabrielle “Coco” Chanel
Today counted among the most famous French fashion designers of all times, Coco Chanel’s early childhood was far from the life of luxury she led later in life. Coco Chanel spent a large part of her childhood in an orphanage. It was in the orphanage itself that she learned how to stitch clothes. At the age of eighteen, she left school and started working for a tailor in Paris. Coco Chanel’s popularity first spread among the classes when she designed some really unique looking hats. In the year 1910, she started her own business. Chanel’s creations were known for their use of regular fabrics and simplistic designs. Understatement and elegance were the hallmarks of Chanel’s clothes. Some popular creations of Chanel which are considered the “in thing” even today are Chanel designer handbags, “the little black dress” and Chanel No.5 perfume.

Yves Saint Laurent
Yves Saint Laurent became popular in fashion circles due to his creativity in redesigning the clothes considered to be masculine into beautiful, feminine wardrobe for women. Perhaps, one of the most famous fashion designers in France, Yves was the first one to introduce power dressing for women in the form of “power suits” in the year 1966. He is also credited with designing the men’s smoking jacket. The most important fashion legacy which he has left behind is the “ready-to-wear” fashion clothing.

Tom Ford
Tom Ford, counted among the most famous fashion designers’ names today, whose portfolio includes serving as a creative director for both Yves Saint Laurent and Gucci, wanted to be actor when he was growing up. He was born in Texas and even took training to be an actor. But fate had other “designs” for him. Tom ford popularity as a designer reached peaks when in the year 2000, he was declared the winner of the Best International Designer Award.

Fashion and Education

Change is the essence of life, if the change is for good reason and brings lots of rejuvenation to ones life then one must welcome such change in his or her life with wide open arms.....

We all know that fashion changes rapidly according to the trends and taste of people. Fashion is the word which means self confidence and satisfaction. Fashion has its own definition to any fashionable person..... as being fashionable is one's choice and its a mirror to ones own personality.

Talking about the education and courses in this field, it is considered as one of the most exhilarating and challenging career options in today's world. In a country like India, where textile and garment industries have been flourishing for ages, the recent boom in fashion designing & textile industry has led to innovation and new prospects in the existing sphere of garment and accessory design. If you have a inclination for creativity, style and novelty, a career in fashion designing can be perfect for a person who likes to do experiment and who is innovative. On one hand, the fashion industry satisfies both the creative fancies and the materialistic needs of the people, on the other hand it promises glamour, fame, success and high pay packages.But yes, no doubt its challenging career because fashion designers need to combine their imagination with administrative skills to continue and sustain in this industry and the competition is tough, thus, if you can create magic with lots of hue, imaginative designs and unique trendy shapes & sizes just get hold of appropriate professional skills to begin a successful career in this field.

There are many career scopes for the students who enter to this industry. A qualified fashion designer can work in areas like designer wear production, planning and concept management, fashion marketing, design production management, fashion stylist, fashion media, quality control, fashion accessory design and promotion of brands.

All the capable students can also find jobs as costume designer, fashion consultant, personal stylist, technical designer, graphic designer, production pattern maker, fashion coordinator, apparel production manager, fabric buyer, fabric quality control manager, and show room sales representative, illustrator, cutting assistant, fashion photographer, fashion journalist and public relation executive in this industry.

Self-employment is an important feature of Fashion Designing course students interested in establishing their own business & goodwill can also become entrepreneurs and open their own companies.

After this several export houses, garment store chains, textile mills, leather companies, boutiques, fashion show organizers, jewelry houses and media houses gives them proposals for long term associations.

modern yet timeless fashion for

Designed for women of all ages and offered in sizes 8 – 18 the Dara Ford collection will appeal to women with busy lifestyles and demanding wardrobe needs. The clothes are comfortable and practical without compromising on style or quality and carry their wearer from daytime at the office to night time socialising with friends – true investment pieces that can be worn season after season. 

Says the labels designer Dara Stringham: ‘I work very hard to create pieces that I love and which I can see women wearing in their everyday lives. I like playing with subtle details that only reveal themselves at close range and which allow the exquisite fabrics to shine. Comfort and elegance are my natural design instincts, a kind of old-world appreciation for quality and craftsmanship translated into contemporary pieces for the women of today.’ 

The beautifully designed online store allows shoppers to browse the collection by style, colour or fabric and gives detailed information along with the designer’s notes for each piece. It is easy to navigate and provides the perfect shopping experience for savvy women with busy lives. 

Shantanu and Nikhil's Perfect Amalgamation

Shantanu & Nikhil's collection 'Serenity' drew inspiration from Ladakh, finely balancing the stark, harsh, unforgiving mountainous region with the innocence of its people.

Digital prints, asymmetric drapes in pristine white in the first line led into intricate surface textures using quilting, cording and zipper embellishments towards the end. High quality tailoring and technical finesse was evident in the collection with the use of undulating ruching, pleating and ruffles. Honeycomb jackets are nicely paired with new slim fit trousers. The use of exaggerated tiered sleeves in the collection added drama to the show. Blue accents in trimmings reflected the clear blue waters of the great Pangong Lake. Marbled effects using surface ornamentation and hand paintings effectively showed off the terrain on knits, taffetas and silk jerseys.

Nitin Bal Chauhan Wears Attitude on His Sleeves

Nitin Bal Chauhan's linear expression of an evergreen winning combination of black and ivory white can be described in a single word "Superlative". Cords intertwined to create motifs, pleating, knotting, layered patchwork were proportionate and had worked to the advantage of the creation. Floor length, pencil skirts, fitted above the knee length dress, short weave jackets, long and short tops were in eclectic colour combinations of muted pink and dull teal with a hint of surprise elements, apart from the classic black and white. Controlled graphic print, which looked like brush spray print, striped and all over batik effect is fused with, gathers and loops and blended into the concept. While the fabrics appeared very matt, one could not miss the metallic glitter that gave the cloth a very serious appeal. The wearer would have to carry off this wonderful collection with an air of confidence and an attitude of personal style.

Dramatic Dressing by Kavita Bhartia

Kavita Bhatia revived a feeling of Woodstock and the hippie era when she presented her collection for Spring/Summer 2009. The colour palette had elegantly subdued warm hues ranging from chocolate to mustard, rust, navy blue, forest green and wine. Fabrics such as satin, georgettes and crepes showed body and were embellished with stylish concoction of cross-cultural print motifs and techniques. Typical structural elements such as fringes, a tiered skirts, frills, panels, layers and border prints were used to create a collection which clearly spoke of a refined and elegant bohemian chic. Her collection showed interesting combinations like dresses with mini waistcoats and scarves worn over tight fitted tops as well as wrap pants. Others such as tunic blouses with emphasized empire line along with pleated front and back created an interesting mix of silhouettes on the ramp.

Masquenada Designer Swimwear At Molly Brown’s

Looking for something new to add to your fabulous swimwear and resort wear collection? Check out Masquenada, a collection that exudes luxurious, artistic and high-quality elements of women’s designer swimwear andresort wear now featured at Molly Brown’s.
Designer beachwear is definitely wearable art and Masquenada has created designs that are no exception!
Masquenada has offered exclusive, youthful collections marketed to the discerning customer in search of tailored fit and one-of-a-kind apparel since 1999.
Masquenada uses only the finest fabrics (Italian microfiber, crepe and silk) and accessories (Swarovski crystals). All productions are carried out exclusively in Florence, Italy by Mabell Moda Mare, an industry leader in the production of high quality swimwear and beachwear.
The prints and designs of Masquenada’s bikinis and beachwear are exclusive and specially created by designer Marco Staderini. Masquenadarecently graced the pages of the 2011 Sports Illustrated Swimsuit Edition.
Masquenada’s Lay It On The Line Tri and Tie Side is not your ordinary ruffled triangle top. This gorgeous and luxurious triangle top features beautiful layered ruffles adorned with the most fabulous Swarovski crystals. Paired with a tie side bikini bottom this luscious bikini is perfect for all swimwear connoisseurs!
Shop for Masquenada women’s designer swimwear that will make you envied by all on our online boutique atMolly Brown’s. For over 30 years, Molly Brown’s has been providing customers with high-end, resort wear and swimwear from the leading designers.

L’Oréal Fashion Week – Day 1

Despite the downpour, Torontonians came out in droves for the opening of the Spring 2009 shows at L’Oréal Fashion Week. We ran over to the large tents at Nathan Phillips Square to catch the first show of the season, Alfred Sung’s bridal collection. Beaded accents, satin bows and streamlined silhouettes had us all dreaming of fairy-tale weddings. Signaling the opening of the brand new Studio tent, designer Katya Revenko showcased her Desperately Different line. The all-knit collection featured an array of fabrics – from organic high-tech to UV protective. With soft tones of lavender and aqua, the pieces were flowing, geometric and slightly edgy. Top Canadian model, Taryn Davidson, brought sexy-secretary-meets-Sandra-Dee to life at Pink Tartan. Silk head scarves, scarlet lips and classic structured bags, along with retro halter maillots, leopard-print wrap dresses and sorbet-coloured shifts were pure “glamour girl.” For the more impatient fashionista, Mango showcased its current Fall 2008 collection. The cozy sweaters, flirty dresses and metallic accessories are the must-haves of the moment. Stay tuned as the week unfolds at the tents! 

L’Oréal Fashion Week – Day 2

Winter winds and even light snow couldn’t keep us away from the tents to see the designers’ day-two creations. 
Inspired by travel, the Diesel Kids collection, complete with an airplane set and in-flight safety instructions, had the models decked out for every destination. Ready for summer fun, the kids were outfitted in casual beachwear and ranch-ready pieces. 
Back at The Studio, Jason Meyers debuted a series of black dresses cut from raw silk and black lace. He covered all the bases – from formal black frocks, to playful polka-dot cocktail dresses, flirty bubbles and ruffled, silk-charmeuse dresses in bright canary yellow and turquoise. 
Extra-large, X-ray floral prints in dusty rose, crisp white and dramatic black, accented with shots of lavender and magenta, were splashed across both day and eveningwear at Michelle Turpin’s Karamea collection. Well-tailored jackets, classic trousers and jersey dresses were feminine, functional and elegant. 
Joeffer Caoc’s “Nude” runway theme was bang on with the Spring international runways. A parade of loose and languid pajamas, soft crop pants and easy dresses barely touched the body. Minimal shifts were smeared with painterly swaths of black and grey or smattered with alternating stripes of matte and shiny sequins. A lovely shift of focus from past seasons filled with goddess dresses. 
Against a backdrop of the South African plains, models sashayed down David Dixon’s runway (a mere 45 minutes late!) in classic shapes with a tribal twist. Horn buttons, alligator embossed belts and his own collection of strappy sandals for Town Shoes complemented blown-out florals and gauzy, translucent croc-print fabrics on shift dresses, coats and jackets. But the opening floor-length, head-to-toe fringe dress had to be the collection standout. 

We Scare Because We Care

Fashion Cares is one of the most talked about events of the year. With funky fashion shows and high-profile performers, the party always surpasses expectations while raising money for the AIDS Committee of Toronto (more than $10 million to date!). But this year they are shaking things up by moving the event from spring to fall, and adding a spooky Halloween twist. Guests have always dressed to impress, but now extravagant, fanciful costumes are a must. Expect Halloween, Hitchcock and haute couture all in one. On Nov. 1, Fashion doesn’t only care, it sCares! 

L’Oréal Fashion Week – Day 3

With a jam-packed schedule in hand, we hit the big white tents to soak up some spring style on Day 3 of L’Oréal Fashion Week. 
Carlie Wong (of Project Runway Canada fame) debuted a sophisticated sophomore collection. Ultra-feminine shapes, decorated with cascading ruffles, silky bows and ruching, were expertly played against industrial tones of grey, slate, stone and icy blue. The packed crowd couldn’t stop gushing about her gorgeous cocktail dresses and red-carpet-worthy gowns. 
Inspired by Virginia Woolf’s Orlando, Zoran Dobric’s collection was both geometric and feminine. The show was dynamic with a range of textiles – from cotton to georgette to chiffon – in a natural colour palette. Dobric’s hand-drawn illustrations screened onto the fabrics gave the show a beautifully artistic touch. 
Thien Le proved he was the ultimate mix master at his latest show. Juxtaposing textures, patterns, fabrics and colours, he sent an eclectic collection down the catwalk. With botanical florals, hot tropical colours, animal prints, crystal embellishments, stripes and sequins, there was something for everyone! 
Sparkle and shine ruled the runway at Andy Thê-Anh. Jewel-encrusted bib necklaces peeked out from underneath unzipped, structured peplum jackets; giant, cut-crystal broaches adorned softly draped dresses and severely seamed shifts; and beaded hairpins decorated the models’ slicked coifs. Other highlights included rows upon rows of sweetly pleated panels across feminine blouses, skirts and dresses, and three dreamy goddess dresses in shades of coral. 
Zippers, ties, hoods, drawstrings and a generous dose of nylon signaled sport wear was in store for spring at Joe Fresh. Puffy balloon skirts styled with cute tennis tops, and slimmed-down sweatpants with little jackets and sweaters will make easy additions to our wardrobes. And since the navy, elastic and patent, peep-toe flats are only $24, we might just scoop up the patent platforms ($29) and tomboyish leather oxfords ($59) too! 
Keep checking back every day for our complete coverage of L’Oréal Fashion Week! 

L’Oréal Fashion Week – Day 4

Fashion-week essentials in hand (coffee cup, camera and notebook), we hit the tents to see what the Day 4 designers had in store. 
Born from the vision of two talented designers, the League of Lovers & Thieves show reflected an appreciation for the architecture of nature and the universe. Soft, organic fabrics were draped over the body, but detailed enough to give the clothing structure and form. 
Evan & Dean showcased a clever combination of colours, textures and shapes. From glistening whites and charcoal greys, to bright corals and golds, each piece was adorned with bold flower appliqués – truly functional, wearable art! 
Effortless drop-waist dresses and fluttering accordion-pleat skirts made their way down Renata Morales’s runway. Punctuated by oversized, black-lacquer, bouquet headbands, the dresses-only collection was incredibly intricate. The faint glimmer of sequins beneath layers of gossamer, the landscape and quirky cartoon prints and the heavily appliquéd bodices were simply stunning. 
Best known for their super-soft leathers, Rudsak certainly didn’t disappoint. Their loyal followers will delight in secret-agent trenches, skin-tight stovepipes, tough biker jackets and supple shoulder bags. If you’re not ready for a head-to-toe leather look, new for spring are waxed cotton, twill and nylon pieces with subtle skin details (think piped pockets and trims). 
Stay tuned for more L’Oréal Fashion Week coverage from the front row! 

L'Oréal Fashion Week – Day 5

As L’Oréal Fashion Week wound down in Toronto, we made our way to the tents one last time to indulge in warm-weather wear (especially welcome since the thermometer has dipped into single digits!). 
Toronto Fashion Incubator winner Eugenia dazzled fashion fans with her collection of ‘cocktail attire.’ The pieces were classic yet edgy, with pleats adding visual appeal and volume to the clothing. Made locally with organic fabrics, the clothes were versatile and appealing to both fashionistas and eco-conscious women alike! 
Nada Yousif’s collection screamed glam New York rock ‘n’ roll! Black fringed skirts, rainbow tulle skirts and black and gold lamé skinny pants were all paired with ribbed tanks spray-painted ‘I ♥ NY.’ Floor-length, fitted gowns added an air of sophistication to an otherwise edgy collection. 
Young designer Janet Hill debuted a punchy and playful collection (sold in some of Toronto’s toniest boutiques!). Tie-dyed silk in fluoro brights and saturated solids were expertly cut into flirty tunics, billowy blouses, slinky camisoles and swirling, satin one-shoulder dresses (smartly dressed down with simple flats). Paired with ankle-length dark denim, her look exudes sweet summer style. 
The inspiration for Mellinda-Mae Harlingten’s collection came from three seemingly unrelated genres: 1920s garçonne, 1970s bohemia and Native American beauty. The pieces were simple, yet luxurious and feminine. The colour palette was soft and romantic. Flowing silks were paired with structured pieces such as plaid vests, and soft, white cashmere sweaters added comfortable elegance. 
At Lucian Matis, cream silk dresses in both body-conscious and boxy cuts were printed with large, digital, pixelated, red flowers giving them a futuristic, graphic look. Lots of embellishment (ruffles, pearls, beads and delicate acetate squares) adorned many of the eye-catching pieces, making it a standout collection. 
Afshin Feiz – new to the L’Oréal Fashion Week lineup – was an instant hit with a supremely romantic runway presentation. Evening gowns as light as air seemed to catch the wind and billow up behind the models like clouds of smoke. With juxtaposing rows of tiny ruffles and heavy silver chains, the pastel-coloured clothes seemed to float down the runway. The designer also offered flirty, cut-out cocktail dresses, and chic pantsuits with long jackets, roomy pants and sexy bustiers. 
Last, but certainly not least, was Montreal designer Denis Gagnon. Simple swaths of jersey were artfully woven, twisted, pulled and puckered into spectacular cocktail dresses and evening gowns, each more stunning than the last. Gagnon played with draping, asymmetrical hemlines, shots of vibrant lipstick-red against raspberry, leather pieces and lamé. Competing for the spotlight were his daring accessories: vertiginous, vinyl platforms, chunky, resin necklaces in organic shapes (think feathers and floral bouquets) and black, leather bubble bags for Fullum & Holt. 

Latest Trends in Fashion Designing Industry

Fashion industry is a global industry and is one of the fastest emerging industries of India. The industry has made an outstanding performance in the recent years and has the potential to make a mark internationally. A lot Indian fashion shows are organized every year at the metropolitan cities of India. All top designers of India exhibit their designs to make clients and earn appreciation at such a popular stage. India is the epicentre of textiles and handicrafts industries; there are many handicrafts industries in the towns and small cities of India. India is the largest exporter of textile garments and fabrics and second largest producer of silk. Today Indian fashion designers are largely inspired by the simple but elegant apparel designs of these small scale industries. They use silk and cotton in their apparels time to time. These designs are also appreciated internationally for their uniqueness and elegance. Films and TV soaps are the major areas of fashion designing. A lot of designers design apparels, accessories and jewellery for movie stars and TV soaps actors. This has boosted fashion designing industry and fashion is spread across the general masses.  Several top-notch Indian designers design apparels for movies, TV soaps and other reality shows on AIR. They are being paid a handsome amount for every film project they work with. Today, many prestigious film banners design the clothes for the movie from the top designers only. However, this was not the case earlier and fashion was not promoted at such a large extent. Today, Fashion industry not just caters with the demand of younger generations but it covers almost people of all ages. Fashion designers design clothes for every occasion from wedding to parties, conferences and even funerals. They not just look after the interest of their high profiled clients like celebrities and elite classes but they also cover the middle class segment. Today people from middle class follow fashion closely and this has led to the tremendous progress of fashion designing industry. A career in fashion designing is promising and rewarding, all successful designers earn a good sum of money and appreciations. Fashion designing is a highly paid job and with the advancement of fashion designing industry there is ample scope for amateur fashion designers. Designer clothes, shoes and accessories have become a symbol of status. A series of designer stores have opened in the metropolitan cities of India where you would find collection of extravagant designer items and accessories. With the spread of fashion among the Indian masses, several export houses, textile mills, boutiques, garments stores and factories have formed their business in the market. Multi National Companies have also come up with their apparels and accessories in the Indian market to lure fashion freaks.  Fashion industry has become a billion dollar industry around the world.   A lot of young aspirants are eager to make a career in fashion designing which has given rise to a series of fashion designing institutes in different parts of India.

India is a country with diversified customs and cultures. People following various traditions live here, their way of dressing also differ from each other. The traces of Indians being fashionable can be found out from the ancient remains of Harappa and Mohenjodaro civilizations. After the independence, globalization is being witnessed in the Indian fashion industry, due to which changes have occurred in the style of Indian dressing. 

Styles of wearing saris and salwar-kameez have changed. The look is more cosmopolitan than region-specific. Different styles of blouses like katori style, halter-neck, back button blouses, high neck blouses, puffed sleeve blouses, etc. have become the hot favorite among women. The average lengths of the blouses have decreased. Saris are draped mostly in traditional back pallo style or gujarati style. Indian fashion scene is greatly influenced by its films. For example Mumtaz style sari draping inspired by yester-year heroine Mumtaz. Here sari is tightly draped around the body. 

As far as salwar-kameez is concerned numerous styles and patterns can be given to this garment. For instance the kameez can be long, short, A-line, skin tight, etc. Such variations can be done to salwar as well as dupattas. Modern version of kameez is known as kurti, it could be coupled with jeans, pants or churidar. It has taken the form of Indo-western outfit. People in western countries too have started wearing kurtis.

Emergence of mall culture

Mall culture is slowly and steadily growing in India. Many brands and private labels are launched in the Indian market. The first such retail outlet was Shopper's Stop which launched India's first multi-brand store in the year 1993. The specialty of such malls is that they offer a wide range of varied branded stuff, all under single roof. Some of the famous malls of India are Pantaloons, Westside, Lifestyle, Globus, etc. These retail outlets have also launched clothing line under private labels, manufactured and sold by them. For example- Pantaloons has many private labels under its brand like All, Fashion station and Mela. Some of the major private labels even operate as exclusive stores. The buyer gets an international shopping experience in such retail outlets. There are no nagging sales persons pressurizing the customers to buy. 

Family stores are becoming hot favorite shopping hub for the middle-class and upper middle class shoppers. These stores sell garments of nearly all age groups and sexes. Apparels of various brands can be found in family stores. They are being considered as one-stop shopping destination. Roopam, Big Bazaar, Fashion station, V-mart, Maxx, etc are examples of some family stores.